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When we say Italy we think about all its famous cities with ancient monuments, great beaches and snowy mountains. But Italy is also one of the leading countries in fashion design, being home of some of the the biggest designer brands. Ever since the 11th–16th centuries, cities like Venice, Palermo, Milan, Naples or Florence started to produce luxury goods, cosmetics, jewelry, and fabrics. Nowdays, Prada, Roberto Cavalli, Valentino, Armani, Gucci or Ferragamo are synonyms of luxury, a part of the most generalized concept “Made in Italy“, a merchandise brand expressing excellence of creativity.

Whatever reason you may have to visit Milan, the city offers plenty of things that will make you fall in love immediately. Milan plays a major role in the fashion and design industry, so do not be surprised if you feel that everyone looks like supermodels from fashion magazines.

Galleria Vittorio Emanuelle II is right next to Milan’s Cathedral and it’s the world’s oldest shopping mall, named after the first king of the Kingdom of Italy, Vittorio Emanuele II. The Galleria is often named Milan’s drawing room (il salotto di Milano), because it is home for many shops and dinning places. It is the right place to buy jewelry, haute couture, as well as books or paintings. Also in Milan are headquartered many of the major Italian fashion brands, such as Prada, Armani, Valentino, Versace, Trussardi, Moschino or Dolce & Gabbana.

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Everyone knows Rome for its culture and traditions, but the beautiful city can offer more than the spectacular Colloseum and Fontana di Trevi. Luxury boutiques are waiting to be discovered in the the narrow streets of the city center. Major luxury fashion houses and jewelry chains, such as Fendi, Laura Biagiotti, Valentino, Bulgari, Fendi. You should start your fashion journey in the prestigious and Via dei Condotti and Via del Corso, where you can admire the colored shop windows and breathe the real Italian fashion atmosphere.


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The cradle of the Renaissance, Florence, is another major fashion city that all fashion victims will love. Via Tornabuoni and Via della Vigna Nuova are the start for a great shopping tour. If you are interested in the big brand stores, you should know that Florence is the birthplace of important fashion brands, like Roberto Cavalli, Gucci, Pucci or Ferragamo, being considered by some as the earliest centre of the modern fashion industry in Italy. Also, you should not miss some of the most unique musuems that reveal the ancient history of fashion- Museo Gucci and Museo Ferragamo and Museo Gucci and Museo Ferragamo.


ValentinowhitedressesPhoto credit: Bohemma Creative Arts